Marketing Beyond the Grave
When my father passed away last year and we shut down his apartment, I submitted a forwarding order to the post office so that mail coming to anyone named Lowenheim at that address would be forwarded to me. I’ve since learned that the Postal Service makes about $8 million a year licensing its change of address data. Not only am I getting marketing solicitations for my father, I am also receiving junk mail for my mother, who passed away 4 1/2 years…
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