Coupons: To Clip or Not to Clip?

Have you ever done the following:

  • Carried a coupon around for weeks, then forgot to use it when you actually purchased the item?
  • Found yourself in a store in which you needed to buy something, but postponed buying it because you knew you had a coupon at home?

Yes, I know you have.  Because we all have!

Have you ever gone to a store with a coupon that applies only if you spend a certain amount of money, then ran around the store trying to pick out enough stuff so that the coupon will apply to your purchase?   You end up picking up things that you don’t really need – or even want – just to meet the coupon minimum.  This is not a good use of your time, and these unwanted items simply become clutter once you get them home.

Coupons cause irrational behavior, because everybody wants to save money.  Everyone wants to get that great feeling of having gotten away with something.

Read More