Business Cards: Information or Clutter?

They’re everywhere – those cute little 2- by 3 ½-inch paper rectangles with colorful logos, attractive graphics, and snappy tag lines.  We pick them up at stores and doctors’ offices.  People hand them to us at business meetings or social events.  We feel empowered and connected because now we have information.

Now what?

If your business card collection is sitting in a big pile with a rubber band around it, or in a shopping bag in the back of the closet, then that’s not information.  That’s clutter!

The purpose of a business card is to communicate contact information so that future contact can be made.  Unless you make that contact information available to you, you might as well throw the card away.

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