Business Cards

Capturing Contact Information

It always surprises me when someone asks me for my address even though this person has been to my house before.  Everyone has a way of capturing contact information, don’t they?   It may be in electronic form, or it may be in a physical address book.  So why would someone have to ask me for my address again? I think it’s because it is just not a habit for most people to retain contact information beyond its initial usefulness.  But it’s…

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Business Cards: Information or Clutter?

They’re everywhere – those cute little 2- by 3 ½-inch paper rectangles with colorful logos, attractive graphics, and snappy tag lines.  We pick them up at stores and doctors’ offices.  People hand them to us at business meetings or social events.  We feel empowered and connected because now we have information. Now what? If your business card collection is sitting in a big pile with a rubber band around it, or in a shopping bag in the back of the…

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